firstbookshop.co.uk | Free Online SEO Audit for firstbookshop.co.uk

Tasks

Make the site mobile device friendly.
Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.

SEO

URL

Domain : www.firstbookshop.co.uk/

Character length : 24

Title

Book Tokens & Theatre Tokens OFFICIAL SALES FREEPOST UK gift vouchers original service national book tokens & theatre token direct. Encourage children to read buy them Book Tokens

Description

NATIONAL VOUCHERS EXPRESS SERVICE this site was 1st for Book Tokens online & authorised Theatre Tokens retailer 0800.6125350 GIFT VOUCHERS FAST

Keywords (meta keywords)

national book tokens, book tokens, theatre tokens, theatre vouchers, theatre gift vouchers, theatre ticket vouchers, buy theatre tokens, buy book tokens, national book token, booktokens, book tokens o

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Error! Hyphen (-) is a better solution than underscore (_) in the URLs

http://www.firstbookshop.co.uk/new_page_2.htm
http://www.firstbookshop.co.uk/new_page_2.htm#BUY
http://www.firstbookshop.co.uk/new_page_2.htm ("Book")
http://www.firstbookshop.co.uk/new_page_2.htm ("Tokens")
http://www.firstbookshop.co.uk/new_page_2.htm ("Online")
http://www.firstbookshop.co.uk/Theatre_Tokens.htm
http://www.firstbookshop.co.uk/theatre_tokens_can_be_redeemed_here.htm ("250")
http://www.firstbookshop.co.uk/new_page_2.htm ("or send book tokens here")
http://www.firstbookshop.co.uk/new_page_2.htm ("Yes I want to order Book Tokens")
http://www.firstbookshop.co.uk/Theatre_Tokens.htm ("I would prefer to buy Theatre Tokens")
http://www.firstbookshop.co.uk/Theatre_Tokens.htm ("Theatre Tokens")
http://www.firstbookshop.co.uk/privacy_policy.htm ("REFUNDS / RETURNS / CLAIMS / CANCEL / PRIVACY & COOKIES")
Expand

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://firstbookshop.co.uk/robots.txt

User-agent	Disallowed for the search engines
*	All subpages are allowed to crawl

Social

Social Engagement

No info found.

Content

Doctype

Missing doctype element

Encoding

Perfect! The character encoding is set: WINDOWS-1252.

Language

We have found the language localisation: ”en”.

Title

Book Tokens & Theatre Tokens OFFICIAL SALES FREEPOST UK gift vouchers original service national book tokens & theatre token direct. Encourage children to read buy them Book Tokens

Character length : 179

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 32%

Good! The text / code ratio is between 25 and 70 percent.

Headings

H1	H2	H3	H4	H5	H6
1	1	1	0	0	0

Heading structure in the source code

<H1> FIRST FOR BOOK TOKENS ONLINE FOREMOST FOR THEATRE TOKENS
<H2> First Bookshop transactional website for National Book Tokens & Theatre Tokens:
<H3> Also Theatre Tokens Gift Vouchers Preferred By Theatre Lovers Across Great Britain:

Word cloud

tokens33
book27
online17
theatre16
first12
token12
gift11
all10
most9
free9
now9
national7
since7
vouchers6
bookshop6
books6
buy6
plus6
booksellers5
ebooks5
voucher4
association4
world4
ordering4
click4
overseas4
valid4
order4
secure4
nationwide4
direct4
below4
including4
delivery4
ireland4
welcome3
house3
being3
bookseller3
see3
websites3
orders3
telephone3
only3
main3
website3
charge3
redeem3
bookpage3
very3
send3
guide2
member2
call2
retail2
john2
british2
above2
isles2
shipping2

Keyword matrix

word	title	descriptions	heading
tokens
book
online
theatre
first
token

Two Word cloud

book tokens7
theatre tokens6
national book5
booksellers association3
book token3
first bookshop3

Three Word cloud

token house partnership2
national book tokens2
foremost for theatre2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 18 images on this web page.

Alternate attributes for the following 6 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

http://www.firstbookshop.co.uk/images/starindex.gif (5 occurrences)

Readability

Flesch–Kincaid Grade Level

6.30

Flesch Reading Ease

68.50

Coleman Liau Index

11.70

Automated Readability Index (ARI)

5.80

Dale–Chall Readability

6.30

SMOG Index

9.80

Spache Readibility

5.00

Number of letters

5623

Number of words

1205

Number of sentences

115

Average words per sentences

Number of syllables

1819

Syllables in words

1860

Average syllables in words

1.51

Number of words in first three syllables

150

Percentage of word / syllables

12.45

Words not in Dale-Chall easy-word list

444

Words not in Spache easy-word list

260

Technologies

Mobile optimization

Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 815px wide display!

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	120
<center>	16

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	120
<center>	16

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

975 ms

Table layout

Error! Avoid using nested tables!

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 29 different links.
Internal links: 21
External links: 8

External links:

Link text (anchor)	Link strength
CLICK TO REDEEM BOOK TOKENS
First Bookshop
THEATRE TOKENS
BOOK TOKENS
secure ordering form
http://www.tokenhouse.blogspot.com
http://www.awin1.com/awclick.php?mid=1238&id=49918
http://www.twitter.com/booktokens

Internal links:

Link text (anchor)	Link strength
http://www.firstbookshop.co.uk/new_page_2.htm
http://www.firstbookshop.co.uk/new_page_2.htm#BUY
Book
Tokens
Online
http://www.firstbookshop.co.uk/Theatre_Tokens.htm
OFFICIAL RETAILER
BUY HERE
250
or send book tokens here
customer feedback
buy books & ebooks here
Yes I want to order Book Tokens
http://www.firstbookshop.co.uk/accounts.htm
I would prefer to buy Theatre Tokens
Theatre Tokens
BOOK ORDERING
http://www.firstbookshop.co.uk/BookSelection.htm
REFUNDS / RETURNS / CLAIMS / CANCEL / PRIVACY & COOKIES
OUR STORY
GO TO INDEX NAVIGATION

Website security

65.254.227.240

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Order of Heading elements on mobile by position

H1 : FIRST FOR BOOK TOKENS ONLINE FOREMOST FOR THEATRE TOKENS, ( 68.4375px from top )
H3 : Also Theatre Tokens Gift Vouchers Preferred By Theatre Lovers Across Great Britain:, ( 425.875px from top )
H2 : First Bookshop transactional website for National Book Tokens & Theatre Tokens:, ( 606.78125px from top )

Typos

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SEO report of firstbookshop.co.uk

Book Tokens & Theatre Tokens OFFICIAL SALES FREEPOST UK gift ...

Tasks

SEO

Social

Content

Readability

Technologies

Speed test

Speed test – Javascript

Speed test – CSS

Speed test – Compression

Speed test – Browser cache

Speed test – Images

Links

External links:

Internal links:

Website security

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Icons

Order of Heading elements on mobile by position

Typos

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